Drawing comparisons between a fine watch and a classic vehicle is perhaps quite relevant when you stop to consider it. Both are examples of having been at the very cutting edge of precision engineering; you could even say that they both represent landmarks of human inventiveness and achievement. The quality names of their manufacturers are etched into history.

After Edmund Hillary climbed to the summit of Everest in 1953 he praised the waterproof, self-winding Rolex Oyster Perpetual as a “miracle of accuracy”. The car that famously dominated the podium places at Le Mans between 1951 and 1957 was a Jaguar D-type. It was an Omega Speedmaster Professional on the wrist of Buzz Aldrin that was the first watch on the moon. When Lieutenant Frédéric Loiseau crossed the Sahara in 1929, it was in a Bugatti Type 40. All are examples of such products specifically chosen at the time for a reputation for performance and dependability that was quite rightly earned.

There are parallels, and watch design has over the years had more than just a nod towards motoring greats. For example, Bremont produced its ‘Jaguar MKI’, TAG Heuer, have a ‘Formula 1’ and most recently Chopard crafted a ‘Mille Miglia’ range to name but three.

But even though time has moved on and precision and reliability in the 21st century is more likely to come via quartz and microchip, many brands are thriving today — not so much for their greater technical achievement, but thanks to such brand heritage.

In the modern world we perhaps view a watch as jewellery rather than purely function. How they look and the brand history makes a statement about who we are. And much like jewellery, a good timepiece by the correct manufacturer can even appreciate in value.

A vintage investment

So what to buy? Which brands are most likely to stand the test of time (excuse the pun!) as far as price is concerned? This is where Maunder Watch Company can help. This independently owned family-run business specialises in luxury watches. Based in Guildford, Surrey, whether you are considering buying or selling, you can visit by appointment and get the benefit from the team’s wealth of product knowledge.

With a unique and extensive list of global contacts, the company prides itself on creating a trusted business that builds on long-term supplier and client relationships. Buyers get added reassurance knowing that all Maunder’s stock has undergone thorough inspection prior to sale and all watches come with a warranty. The stock generally includes names of timepieces such as Rolex, Cartier, Patek Philippe, Audemars Piguet, IWC, Jaeger-LeCoultre, Panerai, Omega, Heuer and Tudor.

Not just masculine

But it would be wrong to assume that Maunder’s collection consists only of hard, masculine examples. Take a look at the company’s website and you’ll see plenty of ladies’ watches. Because as we’ve said, a quality, classic watch today is as much about fashion as function.