Newly opened, Maunder’s new town-centre boutique provides somewhere, at last, for watch devotees to come and get their fix

This autumn, The Maunder Watch Company opened its new shop in Guildford, Surrey. Located on North Street, it could hardly be more convenient for town-centre shoppers and has been warmly embraced by the community and considered a very welcome addition by many of the local watch enthusiasts.

A long awaited addition

With a shopfront finished in the company’s trademark grey with chrome, this tasteful, chic boutique establishment offers something that many consider to have long been missing from such a busy, stockbroker-belt town. There is no doubt that amongst the attractive suburban cul-de-sacs, leafy roads, pretty villages and farmhouses that are within a few miles’ radius of this new shop are countless enthusiasts of that ageless, stylish, must-have accessory and investment – the quality wristwatch. Be it Rolex, Cartier or Patek Phillipe, Audemars Piguet, Jaeger Le Coultre, Omega or Breitling, or indeed anything in between, there is now a place where they can get together and talk about their passion.

Suddenly what might normally be viewed as another mundane traipse around the shops becomes an exciting opportunity to discuss watches with friendly professionals who are as enthusiastic as you are! “We have established a welcoming atmosphere,” says Adrian Jordan of The Maunder Watch Company, “in which customers can view the watches in a safe and relaxing environment with our expert sales team ready to assist with any queries.”

He adds, “On a busy weekend you can expect the occasional husband or two taking a breather in the refuge of the shop, hoping their partners don’t catch them eyeing up their favourite watch!”

Experience and expertise on hand

Independently owned, this family-run business specialises in luxury watches. Years of knowledge have helped make them experts in valuation, so it’s not difficult to appreciate that being able to chat to them face to face is proving to be a real benefit for collectors and sellers alike. A simple, stylish window display of just a selection of their current models, from vintage through to modern, no doubt entices enthusiasts in, where a tasteful interior, a warm welcome and like-minded enthusiasm awaits.